About the Webinar:

Building brand loyalty today requires a more strategic approach than simply offering customers points and rewards. The loyalty that restaurants really seek comes from creating an emotional bond with their guests. A goal that is achieved by truly nurturing customers and demonstrating value beyond your products and services to deliver meaningful 1:1 interactions that are relevant to your guests’ lives.

Join our featured speaker, Mark Mears, CMO of WOWorks, to learn more about their holistic approach to creating engagement that fosters a more genuine relationship with their guests. This webinar will explore how to:

  • Turn every interaction into a loyalty touchpoint
  • Use data to drive 1:1 personalization and customization
  • Deliver integrated marketing campaigns that expand their strategy
  • Make sentiment surveys actionable loyalty initiatives
  • Encourage brand advocacy through referrals