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Case Study
A Sweeter Digital Experience: Loyalty Reinvented at FAT Brands
Discover how FAT Brands launched the dessert industry’s first co-branded loyalty program with Great American Cookies and Marble Slab Creamery—delivering a seamless guest experience across more than 160 co-branded locations worldwide.
Download the Case Study
What You’ll Learn
- How FAT Brands aligned franchisees, POS, and digital systems to launch one unified loyalty app and website
- The reward structure and personalized journeys that drove engagement
- Early results across sales, signups, frequency, and conversion
- Innovation highlights like the 3D Cookie Cake Builder
What Our Customers Are Saying
“With the release of our new co-branded website and loyalty app, the customer journey is now fully seamless—enhancing both convenience and engagement.”
Katie Thoms
VP of Marketing, QSR Division, Fat Brands
“Our loyalty customers are great brand advocates. They spend more, they come back more, and they appreciate being recognized.”
Lisa Cheatham
VP, Marketing Revenue Channels, FAT Brands
Why It Matters
By creating a co-branded loyalty ecosystem, FAT Brands didn’t just unify two dessert powerhouses—they elevated the guest experience, empowered franchisees, and built a scalable platform that’s redefining loyalty in the QSR dessert space.
