Fast Casual: Why increasing loyalty 5% increases profits 25-95%
79% of consumers would rather brands invest in loyalty programs than social media advertising
Featured in Fast Casual, Brittany Maroney, Sr. Product Marketing Manager at Punchh, discusses zero-party data. As restaurants turn to loyalty programs in an effort to boost sales and enhance customer experiences, privacy remains a top concern. Zero-party data enables brands to engage with customers on a 1:1 level while maintaining their privacy.
