Webinar
Franchisee Loyalty That Works: Church's Texas Chicken’s® Approach to Building Buy-In
February 13, 2025 at 1 pm ET
For any restaurant chain, securing franchisee buy-in is essential for the success of a loyalty program. Without this critical support, even the best ideas can struggle to gain traction. Church’s Texas Chicken® faced this challenge head-on, focusing on aligning franchisee interests with the company’s objectives. As a result, they saw a remarkable 400,000+ loyalty sign-ups and a 20% increase in customer spending in just one quarter. This approach shows that when franchisees are fully on board, the impact can be transformative for the entire brand.
Join Jessica Wu-McConnell, Vice President of Digital and Loyalty, and Jay Jhun, Senior Director of Digital and Loyalty at Church’s Texas Chicken, as they discuss how to effectively align franchisees with loyalty program goals. These seasoned restaurant leaders will provide valuable perspectives on strengthening franchisee collaboration, optimizing loyalty program success, and driving growth, including:
- Building a Business Case for Franchisees: Key tactics to demonstrate how loyalty programs can directly drive revenue and improve franchisee profitability
- Maximizing Franchisee Engagement from Day One: Steps to secure franchisee buy-in and foster a culture of collaboration from launch through ongoing program evolution
- Effective Training & Support Models for Long-Term Success: Best practices for providing franchisees with the resources and confidence they need to fully leverage the program
- Measuring & Communicating Impact: Data-driven approaches to showing the ROI of your loyalty program and reinforcing its value to franchisees
Register now to hear how Church’s Texas Chicken got franchisees to fully back their Church’s Real Rewards™ loyalty program. You’ll walk away with clear, actionable steps you can apply right away to improve franchisee buy-in and grow your program. Spots are limited, so make sure to secure yours before it’s full.
