Case Study

The Tropical Smoothie Cafe Mobile Rewards App Case Study

“Through our new app powered by Punchh, we are able to target our marketing strategies based on guest frequency and preferences. We can deliver a more convenient guest experience at scale and optimize each interaction for a truly individualized experience.”

Michael Lapid

Tropical Smoothie Cafe

Challenge

Solution

Results

*During the pandemic
**Q3 2020

*No title

51%

Increase in Loyalty Sales YoY

57%

Increase in Loyalty Visits YoY

25%

Conversion from eClub to
Loyalty YoY

Tropical Smoothie Cafe, LLC, is a 920-unit fast-casual brand known for its better-for-you-smoothies and food with a tropical twist. In 2020, Tropical Smoothie partnered with Punchh to power customer engagement and loyalty through a new mobile app.

NEW Tropical Smoothie Cafe App Features

Choosing an order mode within the app (delivery, curbside and in-cafe pickup)
Improved order location accuracy
Access to recent order history
Saving favorite orders to make reordering easier
Scanning receipts to earn rewards
Easily track earned and redeemed points
Access to personalized offers & promotions
Safe touchless payment & delivery options

Punchh’s loyalty solution equips Tropical Smoothie Cafe with customer acquisition tools, marketing campaign automation, integrated offers, and real-time, AI-powered data analytics to create 1:1 experiences for each guest that drive higher lifetime value and ROI. Check out more about Tropical Smoothie’s successful mobile loyalty program.

“With Punchh we are able to provide a better experience as members have the capability to easily earn, redeem and pay online, in the cafe or in-app.”

Jennifer Donley

Tropical Smoothie Café