Customer Highlight

Pizza Factory

Pizza Factory Celebrating 40 Years with a Loyalty Program Guests Love

“We wanted guests to feel like the program was worth their time—and with the new setup, they’re finally engaging again. Even the surprise rewards like extra cheese turned out to be a hit. That tells me we’re doing something right.”

Jacqueline Smith
VP of Marketing, Pizza Factory

Overview

When Pizza Factory, a beloved 40-year-old brand known for its hand-tossed dough and neighborhood feel, decided it was time to modernize its outdated loyalty program, they turned to PAR Punchh to build something that delivered real results for franchisees and a better experience for guests. The result? A completely revamped, points-based program that reignited engagement, boosted redemption sales by more than 10x, and helped reestablish trust in the brand’s digital rewards experience, all while celebrating a major milestone year.

The Challenge

Pizza Factory’s previous visit-based loyalty program gave guests $10 off after six visits—but that reward took some customers over two years to earn. With little incentive to stay engaged, guests weren’t seeing value, and franchisees weren’t seeing ROI.

“We wanted to make sure guests felt like being part of the program was worth their time—and the space on their phone,” said Jacqueline Smith, VP of Marketing. “We needed something faster, more flexible, and more rewarding.”

The Solution

In May 2025, Pizza Factory relaunched its program with PAR Punchh, moving from visits to points—guided by Punchh’s loyalty strategy and guest services team.

Key changes included:

100-point rewards that still offered $10 off—mirroring the old reward but at a much faster earn rate
A variety of rewards, from extra cheese to bonus items
Support for franchisee-specific offers and marketing support
Monthly campaign calendars to align systemwide communications
Integrated signage with QR codes to streamline in-store enrollment

Results

Since launching the new loyalty structure, Pizza Factory has seen:

The team also began experimenting with receipt tagging and deeper segmentation—paving the way for more personalized offers in 2026.

“With help from the Punchh team, we created something that rewarded guests along their journey. They even suggested things I wasn’t sure would work—like extra cheese at 40 points—and it ended up being our second most redeemed reward!”

Key Metrics

10x

growth in monthly
redemption sales

318K+

in monthly sales
from rewards

8-10

push/email campaigns sent per
month to drive engagement

Top rewards include unexpected winners like extra cheese at 40 points

Looking Ahead

With major POS integrations now stabilized across 110 locations, Pizza Factory is focused on taking its digital engagement to the next level.

“We’re diving into segmentation and targeting—really using receipt data to send smarter offers,” said Smith. “Punchh has been great. I came in familiar with a different solution, but I haven’t felt like I’m missing anything. Punchh does it all and more.”

The team is also piloting loyalty-integrated feedback campaigns, offering $5 rewards up front to guests who place online orders and are asked to leave Google reviews using behavior-based trust to increase brand visibility.

Pizza Factory’s loyalty transformation is more than just a program update—it’s a brand evolution. By modernizing its approach with Punchh, empowering franchisees, and listening closely to guest behavior, the brand has reignited engagement and built a scalable foundation for future growth. As Pizza Factory looks ahead to deeper segmentation, smarter campaigns, and continued innovation, one thing is clear: their commitment to delivering rewarding experiences, both in-store and in-app, is stronger than ever.