Meet the 2025 PAR Engagement Customer Award Winners!
Restaurant marketers: it’s that time again. We’re excited to announce the 2025 PAR Engagement Customer Awards, recognizing the brands and teams who are raising the bar for what customer engagement looks like today. This year’s winners built connected strategies across loyalty, ordering, and operations, pairing standout creativity with disciplined execution to create experiences guests actually […]
iOS 26: Everything F&B Marketers Need to Know to Keep Messages Visible on iOS 26
Co-Authored with Attentive As guest communication channels continue to evolve, staying visible and trusted has never been more critical for restaurant brands. This co-authored piece from our partner Attentive, created in collaboration with Punchh, breaks down what food & beverage marketers need to know about iOS 26 and its impact on SMS visibility. Together, Attentive’s […]
2025 Product Release Wrap-Up: A Breakthrough Year for PAR Engagement
2025 was a pivotal year for PAR Engagement. Across the Engagement Cloud, we released products that didn’t just add features — they removed friction, unified data, and helped restaurants build deeper relationships with guests. Together, these launches formed a connected ecosystem where identity, loyalty, ordering, offers, and operations all work in concert. Below is a […]
The Wallet Is the New Homepage: Why Apple and Google Wallet Are Becoming the Center of Restaurant Loyalty
Over the last decade, restaurants invested heavily in mobile apps — and for a while, that was enough. The app served as the digital front door, the loyalty hub, and the place where brands could capture deeper engagement. But consumer behavior is shifting. Today’s guests, especially Gen Z, aren’t building their digital lives around apps […]
Feed the Fans, Fuel the Funnel: A Game Plan for Football Catering + Loyalty
Football season is both a cultural phenomenon and a marketer’s dream playbook. With tailgates, office parties, and at-home watch parties driving demand for group dining, it’s the perfect moment to turn casual guests into high-value loyalists. For restaurant marketers looking to capitalize on the season, catering and loyalty should be the MVPs of your strategy. […]
Loyalty That Guests Actually Want to Play
Game-based engagement is here—and it’s already changing the rules. https://vimeo.com/1134401741/47a5d4e819?share=copy&fl=sv&fe=ci Guests don’t want loyalty programs that feel like homework. They want to feel something—excitement, surprise, anticipation. That’s where PAR Games™ comes in. In addition to the expected points and tiers, PAR Games turns everyday guest behavior—like checking in or making a purchase—into behavior-triggered brand moments […]
Redefining Guest Identity: How PAR Engagement Makes Login Seamless and Secure
https://vimeo.com/1108212519?share=copy A guest’s first interaction with your brand often starts with login. Yet, many restaurant brands still rely on outdated, email-only systems that frustrate customers, create duplicate profiles, and slow down the guest journey. At PAR Engagement, we believe the login experience should be as smooth and welcoming as the first smile from a server. […]
Guest Segmentation, Evolved: Reaching Every Guest, Not Just the Loyal Ones
https://vimeo.com/1107415278?share=copy#t=0 For years, restaurant marketing strategies have focused heavily on loyalty program members—and for good reason. Loyalty programs make it easy to capture rich data, track performance, and personalize outreach. But what about everyone else? In today’s digital-first dining landscape, loyalty members are only part of the picture. Most guests interact with your brand through […]
Introducing Advanced Authentication: A Smarter, More Secure Way to Welcome Guests
As the digital front door to your brand, your login experience needs to be both secure and seamless. That’s why we built PAR Advanced Authentication—a foundational upgrade to how your guests sign in across mobile apps, online ordering, kiosks, and even POS. With next-gen identity flows that balance security and speed, Advanced Authentication gives developers […]
Introducing PAR Engagement: One Unified Cloud for Every Guest Experience
Guest engagement shouldn’t feel like guesswork. Too often, restaurant brands are stuck stitching together disconnected systems just to deliver the kind of experiences guests expect. That’s why we built PAR Engagement—a unified cloud that brings loyalty, marketing & offers, ordering, and guest data. No silos. No workarounds. Just smarter tools that help you convert faster, […]
Fast Casual Frontrunners: PAR Punchh Customers Shaking Up the Industry in 2025
Fast Casual recently announced the winners of its annual Top Movers & Shakers award. According to the publication, in 2025 they recognized 100 brands and 25 leaders, who are propelling the fast casual industry forward. We are very excited to be partnering with 30 of these outstanding brands and six esteemed top executives who won […]
Bridging the Gap Between Payments and Loyalty: Key Takeaways from Our Latest Webinar
What happens when payments and loyalty stop living in separate tech stacks and finally start working together? That’s exactly what we explored in our recent webinar with Restaurant Business Online, where experts from PAR, Punchh, and Bounteous sat down to talk about the real impact of connecting these two essential parts of the guest journey. […]