America's Best Loyalty Programs 2022
In 1872, the Grand UnIon tea Company started giving tickets to customers every time they bought a pound of tea; collect four and you'd get a pound free. Now, practically every retailer has its own loyalty program.
Loyalty programs have now become an essential part of an enormous number of everyday transactions: During the conference call announcing the company's most recent quarterly financial results, for instance, Starbucks CEO Kevin Johnson said, "Starbucks Rewards now represents 53 percent of the spend in our stores, which is at an all-time high...Rewards members... are spending at an elevated rate and visit our stores at three times the frequency rate versus our nonmembers."
By one estimate, the average U.S. household is enrolled in 18 different loyalty programs. The challenge for companies is not getting customers to sign up, but motivating them to become truly engaged program users; research shows that consumers only actively use half of the plans they're enrolled in. The challenge for consumers is to decide which of the crowd of programs vying for their attention are worthwhile.
For brands, it's a potentially huge payoff, since it's far more expensive to get new customers than to keep existing ones, and loyalty program members tend to spend far more than nonmembers. Hanging on to customers has become even more critical during the pandemic when a third of shoppers have indicated their willingness to switch brands.
Brands have adopted a number of different strategies in order to make their loyalty programs stand out. One important trend is gamification: introducing digital games into loyalty programs in a variety of ways to engage customers and develop a sense of community among them. Wendy's, for example, has its own channel on the video game livestreaming platform Twitch. Chipotle has done a Halloween promotion in partnership with the game platform Roblox, in which users are invited to try to navigate the "Boorito maze"—and visit its busy online restaurant—to win branded virtual items as well as real-life food.
Another trend has been to make loyalty programs an integral part of any purchase by merging them with payment systems. Last July, for instance, the Swedish fintech company Klarna, which offers customers "buy now, pay later" options, purchased Stocard, a German company that provides digital wallets that allow users to manage multiple loyalty program accounts.
The only constant in loyalty programs right now is change. To try to help make some sense of that and highlight the brands whose customers like their loyalty programs the best, Newsweek and Statista are proud to offer our list of America's Best Loyalty Programs 2022. We hope you find it useful whether you are a consumer looking for the best deals and support or whether you are a marketer looking to see which customer retention strategies really work.
Category | Sub category | Loyalty Program | Participating Brands* (Selection) | Score |
---|---|---|---|---|
Clothing | Apparel | UO Rewards | Urban Outfitters | 7.93 |
Clothing | Apparel | Burlington Loyalty Program | Burlington | 7.68 |
Clothing | Apparel | The Nordy Club | Nordstrom | 7.52 |
Clothing | Apparel | Talbots Classic Awards | Talbots | 7.52 |
Clothing | Apparel | Forever Rewarded | Forever 21 | 7.46 |
Clothing | Apparel | Banana Republic Rewards | Banana Republic | 7.38 |
Clothing | Apparel | H&M Member Program | H&M | 7.21 |
Clothing | Apparel | Navyist Rewards | Old Navy | 7.10 |
Clothing | Apparel | Gap Good Rewards | GAP | 7.05 |
Clothing | Apparel | PacSun Rewards | PacSun | 6.97 |
Clothing | Apparel | Rue Rewards | rue21 | 6.88 |
Clothing | Apparel | RealRewards | American Eagle | 6.84 |
Clothing | Apparel | Express Insider | Express | 6.46 |
Clothing | Apparel | Club Cali | Hollister | 6.46 |
Clothing | Apparel | GUESS List | GUESS | 5.70 |
Clothing | Baby and Children's Products | Rewarding Moments | Carter's | 7.34 |
Clothing | Baby and Children's Products | My Place Reward$ | The Children's Place | 7.31 |
Clothing | Baby and Children's Products | Walmart Rewards Card | Walmart | 7.16 |
Clothing | Baby and Children's Products | Target Circle | Target | 6.93 |
Clothing | Baby and Children's Products | Burlington Loyalty Program | Burlington | 6.41 |
Clothing | Department Stores | More rewards | Bealls | 8.29 |
Clothing | Department Stores | Burlington Loyalty Program | Burlington | 8.14 |
Clothing | Department Stores | Belk Rewards | Belk | 7.52 |
Clothing | Department Stores | JCPenney Rewards | JCPenney | 7.14 |
Clothing | Department Stores | TJX Rewards | T.J. Maxx | 7.05 |
Clothing | Department Stores | Kohl's Rewards | Kohl's | 7.04 |
Clothing | Department Stores | The Nordy Club | Nordstrom | 6.98 |
Clothing | Department Stores | Star Rewards | Macy's | 6.73 |
Clothing | Department Stores | Loyallist | Bloomingdale's | 6.70 |
Clothing | Department Stores | Shop Your Way | sears | 6.56 |
Clothing | Footwear | MyShoes Rewards | Shoes.com | 9.41 |
Clothing | Footwear | Zappos VIP | Zappos | 7.71 |
Clothing | Footwear | FLX Rewards | Champs Sports & Foot Locker | 7.66 |
Clothing | Footwear | Famously You Rewards | Famous Footwear | 7.36 |
Clothing | Footwear | UGG Rewards | UGG | 7.34 |
Clothing | Footwear | Status | Finish Line | 7.26 |
Clothing | Footwear | DSW VIP | DSW | 7.16 |
Clothing | Footwear | Shoe Perks | Shoe Carnival | 7.10 |
Clothing | Footwear | Rack Room Shoes Rewards | Rack Room Shoes | 7.06 |
Clothing | Footwear | Vans Family | Vans | 7.04 |
Clothing | Outdoor and Athletic Apparel | L.L. Bean Mastercard | L.L. Bean | 8.21 |
Clothing | Outdoor and Athletic Apparel | Greater Rewards | Columbia | 7.59 |
Clothing | Outdoor and Athletic Apparel | XPLR Pass | The North Face | 7.36 |
Clothing | Outdoor and Athletic Apparel | Adventure Rewards | Eddie Bauer | 7.32 |
Clothing | Outdoor and Athletic Apparel | Nike Member Community | Nike | 6.98 |
Clothing | Plus-Size Fashion | Ashley VIP Credit Card | Ashley Stewart | 9.03 |
Clothing | Plus-Size Fashion | Lane Rewards | Lane Bryant | 7.90 |
Clothing | Plus-Size Fashion | Torrid Rewards | Torrid | 7.20 |
Clothing | Plus-Size Fashion | Adore Me VIP Membership | Adore Me | 7.05 |
Clothing | Plus-Size Fashion | Catherines Rewards | Catherines | 6.33 |
Clothing | Premium Apparel | J. Crew Rewards | J. Crew | 9.51 |
Clothing | Premium Apparel | myAbercrombie | Abercrombie & Fitch | 9.15 |
Clothing | Premium Apparel | Preferred Loyalty Program | Calvin Klein | 7.16 |
Clothing | Women's Apparel | ALL Rewards | LOFT | 8.21 |
Clothing | Women's Apparel | MyMaurices Rewards | Maurices | 7.71 |
Clothing | Women's Apparel | Victoria's Secret Credit Card | Victoria's Secret | 6.90 |
Food, Health and Beauty | Convenience Stores | Wawa Rewards | Wawa | 7.75 |
Food, Health and Beauty | Convenience Stores | QT Rewards | QuikTrip | 7.54 |
Food, Health and Beauty | Convenience Stores | 7Rewards | 7-Eleven | 7.48 |
Food, Health and Beauty | Convenience Stores | Kwik Rewards | Kwik Trip | 7.29 |
Food, Health and Beauty | Convenience Stores | My Sheetz Rewardz | Sheetz | 7.21 |
Food, Health and Beauty | Convenience Stores | Fuel Rewards | Shell | 7.06 |
Food, Health and Beauty | Convenience Stores | Casey's Rewards | Casey's | 7.04 |
Food, Health and Beauty | Convenience Stores | SmartPay Rewards | Cumberland Farms | 6.10 |
Food, Health and Beauty | Convenience Stores | Speedy Rewards | Speedway | 6.09 |
Food, Health and Beauty | Convenience Stores | Easy Rewards | Circle K | 6.05 |
Food, Health and Beauty | Perfume and Cosmetics | be. Points | Beauty Encounter | 8.84 |
Food, Health and Beauty | Perfume and Cosmetics | Sally Beauty Rewards | Sally Beauty | 8.69 |
Food, Health and Beauty | Perfume and Cosmetics | teamtarte | Tarte | 8.64 |
Food, Health and Beauty | Perfume and Cosmetics | Aveda Plus Rewards | Aveda | 8.05 |
Food, Health and Beauty | Perfume and Cosmetics | Take 10 rewards | Beauty Brands | 7.79 |
Food, Health and Beauty | Perfume and Cosmetics | Estée E-List | Estée Lauder | 7.57 |
Food, Health and Beauty | Perfume and Cosmetics | Victoria's Secret Credit Card | Victoria's Secret | 7.56 |
Food, Health and Beauty | Perfume and Cosmetics | Beauty Insider Program | Sephora | 7.16 |
Food, Health and Beauty | Perfume and Cosmetics | Ultamate Rewards | Ulta Beauty | 7.04 |
Food, Health and Beauty | Perfume and Cosmetics | myBath & BodyWorks Rewards | Bath & Body Works | 6.99 |
Food, Health and Beauty | Perfume and Cosmetics | beauty squad | e.l.f. | 6.97 |
Food, Health and Beauty | Perfume and Cosmetics | ELITE REWARDS | Lancôme | 6.36 |
Food, Health and Beauty | Perfume and Cosmetics | Smart Rewards | Clinique | 6.10 |
Food, Health and Beauty | Perfume and Cosmetics | Good Rewards | bareMinerals | 5.93 |
Food, Health and Beauty | Perfume and Cosmetics | Credo Rewards | Credo | 5.84 |
Food, Health and Beauty | Pharmacies and Drugstores | Kroger Rewards World Elite Mastercard | Kroger | 7.98 |
Food, Health and Beauty | Pharmacies and Drugstores | Price Plus Club | ShopRite | 7.55 |
Food, Health and Beauty | Pharmacies and Drugstores | Advantage Card | Giant Eagle | 7.49 |
Food, Health and Beauty | Pharmacies and Drugstores | Club Publix | Publix | 7.28 |
Food, Health and Beauty | Pharmacies and Drugstores | ExtraCare Pharmacy & Health Rewards | CVS Pharmacy | 6.98 |
Food, Health and Beauty | Supermarkets | Smith's Rewards World Elite Mastercard | Smith's | 8.38 |
Food, Health and Beauty | Supermarkets | Sprouts app | Sprouts | 7.90 |
Food, Health and Beauty | Supermarkets | Mariano's Rewards World Mastercard | Mariano's | 7.79 |
Food, Health and Beauty | Supermarkets | Club Publix | Publix | 7.70 |
Food, Health and Beauty | Supermarkets | Price Plus Club | ShopRite | 7.61 |
Food, Health and Beauty | Supermarkets | Fred Meyer Rewards World Elite Mastercard | Fred Meyer | 7.58 |
Food, Health and Beauty | Supermarkets | AdvantEdge | Price Chopper | 7.56 |
Food, Health and Beauty | Supermarkets | Winn-Dixie Rewards | Winn-Dixie | 7.55 |
Food, Health and Beauty | Supermarkets | Fry's Rewards World Elite Mastercard | Fry's Food Stores | 7.47 |
Food, Health and Beauty | Supermarkets | Giant Flexible Rewards | Giant | 7.46 |
Food, Health and Beauty | Supermarkets | Ralphs Rewards World Elite Mastercard | Ralphs | 7.39 |
Food, Health and Beauty | Supermarkets | ValuCard | Food City | 7.29 |
Food, Health and Beauty | Supermarkets | Kroger Rewards World Elite Mastercard | Kroger | 7.27 |
Food, Health and Beauty | Supermarkets | Fuel Points | Pick 'n Save | 7.25 |
Food, Health and Beauty | Supermarkets | Piggly Wiggly Rewards | Piggly Wiggly | 7.22 |
Food, Health and Beauty | Supermarkets | TOPS GasPoints | TOPS | 7.13 |
Food, Health and Beauty | Supermarkets | GO Rewards | Stop & Shop | 7.01 |
Food, Health and Beauty | Supermarkets | The Ingles Advantage Card | Ingles | 6.99 |
Food, Health and Beauty | Supermarkets | Weis Rewards Points | Weis Markets | 6.98 |
Food, Health and Beauty | Supermarkets | for U | Albertsons | 6.96 |
Food, Health and Beauty | Superstores and Warehouse Club Stores | Costco membership | Costco | 7.88 |
Food, Health and Beauty | Superstores and Warehouse Club Stores | Sam's Club family | Sam's Club | 7.84 |
Food, Health and Beauty | Superstores and Warehouse Club Stores | Walmart Rewards Card | Walmart | 6.77 |
Food, Health and Beauty | Superstores and Warehouse Club Stores | Target Circle | Target | 6.37 |
Food, Health and Beauty | Superstores and Warehouse Club Stores | mPerks | Meijer | 5.85 |
Home Goods | Bookstores | Better World Books Rewards Program | Better World Books | 8.27 |
Home Goods | Bookstores | Millionaire's Club | BAM! Books-A-Million | 7.67 |
Home Goods | Bookstores | B&N Membership | Barnes & Noble | 7.04 |
Home Goods | Consumer Electronics | Samsung Rewards | Samsung | 9.06 |
Home Goods | Consumer Electronics | RadioShack Rewards | RadioShack | 7.19 |
Home Goods | Consumer Electronics | EggPoints | Newegg | 7.11 |
Home Goods | Consumer Electronics | My Best Buy Benefits | Best Buy | 6.74 |
Home Goods | Consumer Electronics | PowerUp Rewards | GameStop | 6.62 |
Home Goods | Home Furnishing Stores | Wayfair Credit Card | Wayfair | 7.52 |
Home Goods | Home Furnishing Stores | Orange | Ashley Homestore | 7.22 |
Home Goods | Home Furnishing Stores | BIG Rewards | Big Lots | 6.01 |
Home Goods | Home Furnishing Stores | AllModern Credit Card | AllModern | 5.64 |
Home Goods | Home Goods and Decor | IKEA Family | Ikea | 8.04 |
Home Goods | Home Goods and Decor | My Funds | Bed Bath & Beyond | 7.06 |
Home Goods | Home Goods and Decor | TJX Rewards | HomeGoods | 6.56 |
Home Goods | Home Goods and Decor | insider perks | At Home | 6.02 |
Home Goods | Home Goods and Decor | K Club | Kirkland’s | 5.86 |
Home Goods | Home Improvement Stores | True Value Rewards | True Value | 7.88 |
Home Goods | Home Improvement Stores | Menards Big Card | Menards | 7.64 |
Home Goods | Home Improvement Stores | Pro Xtra | The Home Depot | 7.26 |
Home Goods | Home Improvement Stores | Lowe's Advantage Card | Lowe's | 7.07 |
Home Goods | Home Improvement Stores | Ace Rewards | Ace Hardware | 7.00 |
Restaurants and Catering | Bagel and Sandwich Chains | myMike's | Jersey Mike's Subs | 7.82 |
Restaurants and Catering | Bagel and Sandwich Chains | Shmear Society Rewards | Einstein Bros. Bagels | 7.23 |
Restaurants and Catering | Bagel and Sandwich Chains | Subway MyWay Rewards | Subway | 7.14 |
Restaurants and Catering | Bagel and Sandwich Chains | Freaky Fast Rewards | Jimmy John's | 7.02 |
Restaurants and Catering | Bagel and Sandwich Chains | Firehouse Rewards | Firehouse Subs | 6.39 |
Restaurants and Catering | Casual Dining Restaurant Chains | P.F. Chang’s Rewards | P.F. Chang's | 7.83 |
Restaurants and Catering | Casual Dining Restaurant Chains | Denny's Rewards | Denny's | 7.67 |
Restaurants and Catering | Casual Dining Restaurant Chains | My Chili's Rewards | Chili's | 7.66 |
Restaurants and Catering | Casual Dining Restaurant Chains | Fridays Rewards | TGI Fridays | 7.59 |
Restaurants and Catering | Casual Dining Restaurant Chains | Dine Rewards | Bonefish Grill, Carrabba's Italian Grill, Outback Steakhouse, Fleming's | 7.30 |
Restaurants and Catering | Coffeehouse Chains | Scooter's Coffee App | Scooter's Coffee | 8.81 |
Restaurants and Catering | Coffeehouse Chains | Peetnik Rewards | Peet's Coffee | 8.31 |
Restaurants and Catering | Coffeehouse Chains | The Coffee Bean Rewards | Coffee Bean & Tea Leaf | 7.88 |
Restaurants and Catering | Coffeehouse Chains | Caribou Perks | Caribou Coffee | 7.63 |
Restaurants and Catering | Coffeehouse Chains | DDperks | Dunkin' | 7.62 |
Restaurants and Catering | Coffeehouse Chains | Starbucks Rewards | Starbucks | 7.48 |
Restaurants and Catering | Coffeehouse Chains | BIGGBY Nation | Biggby Coffee | 7.47 |
Restaurants and Catering | Coffeehouse Chains | Tims Rewards | Tim Hortons | 7.21 |
Restaurants and Catering | Coffeehouse Chains | Dutch Rewards | Dutch Bros | 6.93 |
Restaurants and Catering | Coffeehouse Chains | The Human Bean Rewards | The Human Bean | 6.04 |
Restaurants and Catering | Fast-Casual Restaurant Chains | Qdoba Rewards | Qdoba | 8.13 |
Restaurants and Catering | Fast-Casual Restaurant Chains | Red Robin Royalty | Red Robin | 7.82 |
Restaurants and Catering | Fast-Casual Restaurant Chains | Chipotle Rewards | Chipotle | 7.61 |
Restaurants and Catering | Fast-Casual Restaurant Chains | MyPanera Reward | Panera Bread | 7.33 |
Restaurants and Catering | Fast-Casual Restaurant Chains | Moe Rewards | Moe's Southwest Grill | 6.93 |
Restaurants and Catering | Fast-Food Restaurant Chains | Zax Fanz Club | Zaxby's | 8.62 |
Restaurants and Catering | Fast-Food Restaurant Chains | Chick-fil-A One | Chick-fil-A | 7.95 |
Restaurants and Catering | Fast-Food Restaurant Chains | Royal Perks | Burger King | 7.70 |
Restaurants and Catering | Fast-Food Restaurant Chains | Sonic App | Sonic | 7.53 |
Restaurants and Catering | Fast-Food Restaurant Chains | MyMcDonald's Rewards | McDonald's | 7.51 |
Restaurants and Catering | Fast-Food Restaurant Chains | Wendy’s Rewards | Wendy's | 7.46 |
Restaurants and Catering | Fast-Food Restaurant Chains | MyWhataburger | Whataburger | 7.27 |
Restaurants and Catering | Fast-Food Restaurant Chains | Taco Bell Rewards | Taco Bell | 7.12 |
Restaurants and Catering | Fast-Food Restaurant Chains | Popeyes App | Popeyes | 6.91 |
Restaurants and Catering | Fast-Food Restaurant Chains | Dairy Queen App | Dairy Queen | 6.58 |
Restaurants and Catering | Ice Cream and Frozen Yogurt Stores | Yum Squad | Andy's Frozen Custard | 9.73 |
Restaurants and Catering | Ice Cream and Frozen Yogurt Stores | mySmileage | Menchie's | 8.21 |
Restaurants and Catering | Ice Cream and Frozen Yogurt Stores | sweetRewards | sweetFrog | 8.18 |
Restaurants and Catering | Ice Cream and Frozen Yogurt Stores | Sweet Rewards | Bruster’s Real Ice Cream | 8.16 |
Restaurants and Catering | Ice Cream and Frozen Yogurt Stores | My Cold Stone Club Rewards | Cold Stone Creamery | 8.13 |
Restaurants and Catering | Pizza Chains | Round Table Pizza Royal Reward App | Round Table Pizza | 8.48 |
Restaurants and Catering | Pizza Chains | Howie Rewards | Hungry Howie's | 8.23 |
Restaurants and Catering | Pizza Chains | Rewards | Donatos | 7.91 |
Restaurants and Catering | Pizza Chains | Piece of the Pie Rewards | Domino's Pizza | 7.75 |
Restaurants and Catering | Pizza Chains | MOD Rewards | MOD Pizza | 7.74 |
Restaurants and Catering | Pizza Chains | Papa Rewards | Papa John's Pizza | 7.56 |
Restaurants and Catering | Pizza Chains | Hut Rewards | Pizza Hut | 7.48 |
Restaurants and Catering | Pizza Chains | CPK Rewards | California Pizza Kitchen | 7.39 |
Restaurants and Catering | Pizza Chains | Blaze Rewards | Blaze Pizza | 7.30 |
Restaurants and Catering | Pizza Chains | MySLICE Rewards | Papa Murphy's | 6.99 |
Sports and Leisure | Auto Parts Retailer | AutoZone Rewards | AutoZone | 6.58 |
Sports and Leisure | Auto Parts Retailer | NAPA Rewards Program | Napa | 6.43 |
Sports and Leisure | Auto Parts Retailer | O'Rewards | O'Reilly Auto Parts | 6.40 |
Sports and Leisure | Hobby Store and Model Making | Michaels Rewards | Michaels | 7.26 |
Sports and Leisure | Hobby Store and Model Making | RC Club | Horizon Hobby | 7.18 |
Sports and Leisure | Hobby Store and Model Making | JOANN Smiles | JOANN | 6.50 |
Sports and Leisure | Sporting Goods Retailer | Academy Sports + Outdoors Credit Card | Academy Sports + Outdoors | 7.41 |
Sports and Leisure | Sporting Goods Retailer | Hibbett | City Gear Rewards | Hibbett | City Gear | 6.94 |
Sports and Leisure | Sporting Goods Retailer | ScoreCard | DICK'S Sporting Goods | 6.80 |
Sports and Leisure | Sports and Fitness Nutrition | Healthy Awards | The Vitamin Shoppe | 8.08 |
Sports and Leisure | Sports and Fitness Nutrition | 310 Rewards Programm | 310 Nutrition | 6.66 |
Sports and Leisure | Sports and Fitness Nutrition | A1 Plus + Rewards | A1Supplements.com | 6.25 |
General Reward Programs | General Reward Programs | MyPoints | MyPoints | 8.03 |
General Reward Programs | General Reward Programs | Swagbucks | Swagbucks | 7.57 |
General Reward Programs | General Reward Programs | Fetch Rewards | Fetch Rewards | 7.48 |
General Reward Programs | General Reward Programs | Rakuten | Rakuten | 7.38 |
General Reward Programs | General Reward Programs | Ibotta | Ibotta | 7.33 |
Services: Banking | Banking | M&T Rewards | M&T Bank | 7.98 |
Services: Banking | Banking | U.S. Bank Rewards Visa Card | U.S. Bank | 7.62 |
Services: Banking | Banking | Citi ThankYou Rewards | Citi | 7.59 |
Services: Banking | Banking | Credit Card Rewards | Capital One | 7.51 |
Services: Banking | Banking | Preferred Rewards | Bank of America | 7.46 |
Services: Banking | Banking | TD Rewards | TD Bank | 7.42 |
Services: Banking | Banking | Cash Back Credit Cards | Chase | 7.25 |
Services: Banking | Banking | Wells Fargo Rewards | Wells Fargo | 7.24 |
Services: Banking | Banking | Real Life Rewards | Fifth Third Bank | 6.95 |
Services: Banking | Banking | Citizens Cash Back Plus | Citizens | 6.87 |
Services: Transportation and Travel | Airlines | Mileage Plan | Alaska Airlines | 7.63 |
Services: Transportation and Travel | Airlines | Frontier Miles | Frontier | 7.48 |
Services: Transportation and Travel | Airlines | TrueBlue | jetBlue | 7.27 |
Services: Transportation and Travel | Airlines | HawaiianMiles | Hawaiian Airlines | 6.96 |
Services: Transportation and Travel | Airlines | Rapid Rewards | Southwest | 6.93 |
Services: Transportation and Travel | Car Rental | The Emerald Club | National Car Rental | 7.28 |
Services: Transportation and Travel | Car Rental | Rental Genius | Ace Rent-A-Car | 7.15 |
Services: Transportation and Travel | Car Rental | Enterprise Plus | Enterprise Rent-A-Car | 6.92 |
Services: Transportation and Travel | Car Rental | Hertz Gold Plus Rewards | Hertz | 6.58 |
Services: Transportation and Travel | Car Rental | Avis Preferred Car Rental Program | Avis | 6.54 |
Services: Transportation and Travel | Flights, Hotels and Holiday Deals Search Engines | Hotels.com Rewards | Hotels.com | 7.69 |
Services: Transportation and Travel | Flights, Hotels and Holiday Deals Search Engines | priceline VIP | priceline.com | 7.67 |
Services: Transportation and Travel | Flights, Hotels and Holiday Deals Search Engines | Expedia Rewards | Expedia | 7.29 |
Services: Transportation and Travel | Gas Stations | Wawa Rewards | Wawa | 8.88 |
Services: Transportation and Travel | Gas Stations | Sunoco Go Rewards | Sunoco | 8.68 |
Services: Transportation and Travel | Gas Stations | Casey's Rewards | Casey's | 8.31 |
Services: Transportation and Travel | Gas Stations | Kwik Rewards | Kwik Trip | 8.27 |
Services: Transportation and Travel | Gas Stations | Easy Rewards | Circle K | 7.93 |
Services: Transportation and Travel | Gas Stations | Fuel Rewards | Shell | 7.58 |
Services: Transportation and Travel | Gas Stations | Murphy Drive Rewards | Murphy USA | 7.12 |
Services: Transportation and Travel | Gas Stations | Speedy Rewards | Speedway | 7.09 |
Services: Transportation and Travel | Gas Stations | MY Reward$ | MAPCO | 7.02 |
Services: Transportation and Travel | Gas Stations | Exxon Mobil Rewards + Premium | ExxonMobil | 6.73 |
Services: Transportation and Travel | Hotel and Hospitality Reward Programs | Radisson Rewards Americas | Radison Hotels Americas and all participating hotel brands | 8.03 |
Services: Transportation and Travel | Hotel and Hospitality Reward Programs | World of Hyatt | Hyatt and all participating hotel brands | 7.40 |
Services: Transportation and Travel | Hotel and Hospitality Reward Programs | IHG Rewards Club | IHG and all participating hotel brands | 7.35 |
Services: Transportation and Travel | Hotel and Hospitality Reward Programs | Choice Privileges | Choice Hotels International | 7.26 |
Services: Transportation and Travel | Hotel and Hospitality Reward Programs | Best Western Rewards | Best Western and all participating hotel brands | 7.23 |
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METHODOLOGY
The 2022 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the U.S Customers were given the opportunity to evaluate various loyalty programs: around 20,000 evaluations were collected. The survey period ran from October to November 2021.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 36 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail, and service segments. The awarded loyalty programs each received an above average overall score.
The final assessment and rankings were based on six criteria:
1. Ease & enjoyment: Measures the value of the perks of being in the rewards program.(weighted 5 percent)
2. Benefit: Measures whether the rewards are – in the customer's perception – worth being part of the program. (weighted 20 percent)
3. Overall satisfaction: Measures whether personal expectations were fulfilled, and whether the customer is satisfied with the experience of the loyalty program overall. (weighted 25 percent)
4. Customer support: Measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits. (weighted 10 percent)
5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program. (weighted 10 percent)
6. Recommendation: Measuresthe likelihood of recommending the program to friends and family.(weighted 30 percent)
The full methodology is available here.