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Webinar Archive: Papa John’s Secret Ingredient for Driving Growth During 2020
About the Webinar
Get the story behind Papa John’s skyrocketing sales numbers in 2020. Similar to many restaurants, Papa John’s made early investments in digital technology and delivery. Recognizing the importance of their customers, Papa John’s integrated and leveraged a world-class loyalty platform to deliver an experienced-based rewards program. Membership continues to grow rapidly and insights derived from loyal customers helped drive Papa John’s recent menu innovations and sales growth.
Anne Fischer, Papa John’s Senior Vice President of Customer Experience, will discuss how they:
- Significantly increased program membership, loyalty visits (up 12%) & loyalty sales (up 30%) without discounting*
- Utilized customer insights to drive menu innovations
- Targeted loyalty customer segments for new product launches and personalized offers
- Created experience-based rewards to increase brand loyalty and engagement
*Data from Q2 2019 – Q2 2020
Presenters
Anne Fischer
Senior VP of Customer Experience
Papa John’s
Shyam Rao
Co-Founder & CEO
Punchh
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