Restaurants and retailers that focus on exceptional customer experience earn almost six times more revenue than those that don’t make CX a priority. So when it comes to customer feedback, no news is actually bad news for your loyalty program goals. Unfortunately, it’s often difficult for your guests to provide feedback in a fast or frictionless way, so it never gets shared back to the brand.

Watch this discussion to hear how Hooters pairs customer feedback with loyalty strategy to set themselves apart in the crowded table service market. You’ll learn: