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Case Study

How Wings & Rings Drives Loyalty with Family-Friendly Offers and Smarter Segmentation

Wings & Rings logo

Discover how Wings & Rings turned bold flavor and digital precision into a loyalty powerhouse.

In this exclusive case study, see how the casual dining franchise grew its loyalty program to 350,000+ members, launched standout campaigns like the Kids MVP Pass, and used segmentation to deliver real value—without over-discounting.

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What You’ll Learn

  • How a $10 summer promotion drove family visits and loyalty sign-ups
  • The brand’s smart segmentation strategy using Punchh
  • How franchisees are engaged through data and server contests
  • What’s next for their tech stack, segmentation, and their loyalty program