eBook: Restaurant Loyalty Hits: The Greatest Campaigns — Volume I
Search PAR Engagement
Video
How Church’s Texas Chicken™ Turned Their First-Ever Loyalty Program into a Breakout Success
A candid conversation with Jay Jhun, Senior Director of Loyalty & Digital at Church’s Texas Chicken™, and Joe Yetter, GM of PAR Engagement
Unlock the Full Interview
Get actionable, real-world insights you can apply immediately to your own loyalty strategy.
One year. Explosive growth. A playbook every restaurant leader needs.
Church’s Texas Chicken™ didn’t just launch a loyalty program — they rolled out their first-ever digital offering and transformed it into a high-performing guest engine serving some of the most underserved communities in the U.S. In this exclusive interview, Jay Jhun sits down with Joe Yetter to unpack Church’s first year in loyalty, what fueled their meteoric adoption, and how they’re shaping the next phase of digital guest engagement.
This deep-dive is required viewing for restaurant marketing, digital, and loyalty leaders.
Featured Speakers
Evan Pardue
Director of Brand & CX,
Condado Tacos
Apryl Felver
Director of Digital,
CKE Restaurants
PE Host
Host
TBA
-
Drive revenue without discounting
Activate guests, boost repeat visits, and protect margins with every campaign. -
Trigger engagement at the right moment
Post-purchase, after redemption, or to re-engage lapsed users—behavior-driven games keep guests coming back. -
Reach guests anywhere
SMS, email, push, or QR—no app downloads or logins required. -
Make your brand shine
Fully customizable templates match your tone, colors, and seasonal campaigns for a cohesive experience. -
Move fast and stay agile
Launch campaigns in days, respond to trends, and stay ahead of the competition. -
Move fast and stay agile
Launch campaigns in days, respond to trends, and stay ahead of the competition.