Never has there been a better time to reinvent grocery store loyalty as 54.3% of adults have purchased groceries online in the past 12 months. Grocery shoppers’ expectations have grown at a similar rate as well. Grocers now need a 1-to-1 view of their customers to start providing really relevant product content and personalized promotions to engage and retain these new online shoppers.
Our 2022 Analyst Grocery Guide offers digital marketing insights from former Forrester grocery guru, Scott Compton. He uncovers how to create and deliver a digital loyalty strategy that embraces merchandising and delivers omnichannel rewards.
Learn why grocery store customer loyalty programs are the best investment you should make. Check out the new Analyst Grocery Guide and discover:
- What kind of omnichannel shopping experience customers want
- How to modernize offer management
- What type of digital tactics create merchandising moments
- Three incentives to grow AOV