Customer lifecycle loyalty is the key to building rewarding relationships with guests as they move along on the journey from anonymous buyers to loyal superfans. To address their varying needs, marketers need to deliver dynamic offers and marketing campaigns based on data-driven insights predicated on their guests’ personal preferences.

Watch on demand an intimate fireside chat and learn how Fuzzy’s Taco Shop recently delivered some of their best engagement rates in the brand’s history by:

  • Leveraging AI insights to create segment criteria to identify engagement opportunities
  • Crafting personalized communication strategies that retain guests and drive frequency
  • Developing a customer engagement strategy that capitalized on segmentation to drive personalized communication



Nikki Rasmussen
Director of Digital Marketing
Fuzzy’s Taco Shop

Brittany Maroney
Sr. Product Marketing Manager