It’s Time to Understand C-Store Shoppers Expectations
The year 2020 has required convenience chains to re-strategize and execute in an environment of ever-changing consumer behavior. Incisiv and CSP’s The Convenience Store Chains Digital Maturity Benchmark, 2020 study, looks at the adoption of digital capabilities to meet customers’ mobile-first shopping habits.
The Punchh-sponsored Report outlines the convenience retail landscape & provides a snapshot for marketers’ to gauge their digital technology performance. Highlights include:
- Customer marketing and shopping channel preference post-COVID
- Top customer personalization features and functionalities
- Key digital investments for the next five years
- A 2020 Digital Leaderboard for brands with a digital presence