Punchh launches Wi-Fi marketing platform to help brick-and-mortar restaurants reach customers

Punchh, a digital marketing solutions company, has launched Punchh WiFi Marketing to help brick-and-mortar retailers identify potential new customers and market to them in real time, according to a company press release.

Punchh WiFi Marketing provides seamless integration with Punchh Marketing Cloud and accelerates retailers' abilities to identify and engage a potential customer as soon as they walk through the door with a range of acquisition channels. 

"Regular customers help retailers stay in business, but turning a one-time guest into a loyalist is extremely challenging," Punchh CEO Shyam Rao, said in the release. "Retailers need to know how they're reaching first-time customers and what that first experience was like in order to improve that experience and keep them coming back for more. If a customer is in your store and you don't start building a relationship that can grow with timely and relevant communications and offers, it is a missed opportunity. Not only does our WiFi solution provide critical customer data — it also leverages that data quickly to help brands make swift marketing decisions."

"Punchh plays a critical role in helping brick-and-mortar retailers acquire customers through digital channels and WiFi plays a big part of the omni-channel experience," said Matt Sebek, VP of Digital at World Wide Technology, which has partnered with Punchh. "Together, we're able to provide our customers with comprehensive solutions across their digital and physical properties by leveraging existing, in-store investments or by running our customers through our ‘zero to launch' framework with minimal effort."