Olo and Punchh, two of the leading names in mobile order ahead, have joined forces on a new mobile ordering app for the fresh Asian fast-casual franchise Teriyaki Madness. By scrolling the digital menu incorporated by Olo, guests can order bowls and plates through the mobile app or a web browser and skip the line when picking up their food.
According to a press release, the fast-casual restaurant serves around 70 percent of its orders by delivery or takeout. The company expects to drive shop volume growth of an additional 10 to 15 percent through deployment of the app. The bespoke app also enables the franchise to cut down on third-party delivery expenditures.
Teriyaki Madness has 45 locations in 18 states, with plans to open six to eight more this year. It has 150 signed franchise locations in the U.S. and also plans to expand into international markets, starting with Mexico this year.
With such an aggressive growth plan, it was important for the franchise to get its mobile ordering ducks in a row early. Retrofitting this technology later down the line would have slowed growth while the company integrated new technologies and in-store service processes to support the offering.
Teriyaki Madness CEO Michael Haith said in a press release, “We’re on a constant quest to keep our guests happy and satisfied. Just like our promos for the app say, ‘you can order from home in your underwear — we just ask you remember to put on some pants before you come pick it up.’”
The app incorporates more than just mobile order-ahead capabilities. It also weaves in loyalty elements and other useful tools. Customers can collect “redeemables” to use toward future mobile and in-store purchases — although the full loyalty program by Punchh will not launch for another six to 10 months.
They can also tap into location information to help navigate to the nearest shop, leverage offers and promotions, earn rewards by referring a friend or explore employment opportunities with Teriyaki Madness — including a funnel to information about becoming a franchisee.
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