NACS:
Marketing Disrupted
The pandemic has changed consumer behavior around the world, with no industry spared from its impact. For convenience store retailers, essential business status may have minimized business disruptions, but it has been far from business as usual. With less people traveling and more people working from home, inside and online c-store sales have become very important, along with establishing customer loyalty to ensure continued success.
NACS and Punchh recently teamed up to provide a study that looked at the current state of convenience store loyalty programs. Here are the five areas focused on in the survey:
- Defining loyalty
- The role of customization
- Advancing technology
- Leveraging data
- Measuring loyalty
