How Punchh Helps Brands Cater Their Marketing to New or Loyal Customers

Its algorithm is trying to fix the 'disjointed' in-store shopping experience

Brands can now track online and in-store consumer behavior in a way that will help them target their marketing and predict monetary trends.

Punchh’s new machine learning initiative, Predictive Customer Lifetime Value (PCLV), is connecting the gaps between the in-store and online experiences. Using a new advanced algorithm, companies can track the expected CLV of any individual customer, even from the first transaction. A statement issued said “PCLV uses machine learning to calculate the CLV of each individual customer using projected estimates of the customer’s monetary worth of the business over time.”

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