CSN: Four Opportunities to Personally Target Customers
Convenience Store News talks with Punchh’s Co-founder and VP of Strategy, Sastry Penumarthy to unlock four key opportunities to drive personalization specific to cstore customers.
The article discusses the importance of providing customers with personalized offers that are relevant and also targeted toward higher gross margin products. And thanks to technology, it’s not only possible, but also working for Punchh customers, such as Casey’s, who is leveraging their in-house data from their POS, loyalty program and apps to segment customers and deliver relevant deals.
