Blaze Fast-Fire'd Pizza partners with Punchh for mobile app launch

Blaze Fast-Fire'd Pizza has enlisted marketing automation platform, Punchh, for its customer engagement and loyalty app, according to a press release. 

The Punchh-powered program will enable the company to provide guests with a more accessible mobile platform highlighted by a revamped loyalty program. As part of its "Blaze Instantly" initiative, the company is focused on becoming an accessible brand through online ordering, mobile ordering and delivery,Blaze Fast Fire'd Pizza CMO Shivram Vaideeswaran, said in the release. 

"Our new loyalty program with Punchh gives us the ability to truly understand our guests and develop exciting new innovation and messaging that speaks 
their language," Vaideeswaran said.

Blaze selected Punchh because of its precise segmentation and targeting capabilities, as well as its ability to engage guests through dynamic messaging featuring detailed information about current and upcoming offerings, Vaideeswaran said.

"Blaze is growing at an incredible pace, and we're elated to be a core part of their forward-looking strategy, entrusted with the responsibility of bringing in new guests and then turning them into loyalists who will spread the good word and further accelerate global expansion," Punchh CEO Shyam Rao said in the release.