NACS: Loyalty Programs Reward Both Customers and Retailers

“When we think about loyalty, it’s not just the program. We’re thinking about the customer behind the scenes, the insights about those customers,” Sastry Penumarthy, co-founder and vice president of strategy of loyalty platform Punchh, told Forbes magazine. “Loyalty can give you insights across all channels about who your most valuable customers are and their patterns.” Read below to gain insights on how data-driven loyalty programs make a difference.