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Marketers are challenged today to define their loyalty strategy beyond its ability to deliver transactions. Loyalty is evolving into much more than simply a static program that creates member habits, often which aren’t even optimal to maximizing brand affinity. Instead, brand initiatives must focus on long-term customer value to deliver dynamic loyalty inclusive of every kind of customer from anonymous to superfan and that spans across their lifecycle.
Read this ebook you will learn how to:
- Understand the evolution of loyalty
- Identify every customer and learn from every encounter
- And locate loyalty everywhere