Marketers are challenged today to define their loyalty strategy beyond its ability to deliver transactions. Loyalty is evolving into much more than simply a static program that creates member habits, often which aren’t even optimal to maximizing brand affinity. Instead, brand initiatives must focus on long-term customer value to deliver dynamic loyalty inclusive of every kind of customer from anonymous to superfan and that spans across their lifecycle.In this ebook you will learn how to:
- Understand the evolution of loyalty
- Identify every customer and learn from every encounter
- Deliver smarter campaigns to foster customer lifecycle loyalty
- And locate loyalty everywhere
Don’t miss out. Download your free copy now.