AI will basically let me predict the customers that will be of the highest value to me over the next three months, let me look at all the offers and let me find the right offer for each of these customers.
Sastry Penumarthy, Co-Founder & VP Strategy, Punchh
Ask anyone in convenience retail about what makes a good modern loyalty program and the conversation always leads to the same buzzword: personalization. And the COVID-19 pandemic has only heightened the need for it. But what does personalization mean in the world of c-stores? It depends. Increasingly, retailers are relying on their loyalty programs to reach their customers in multiple ways, including interactivity, marketing, payments, consumer behavior and rewards.