Elevate Your Restaurant Marketing with Braze and PAR Punchh

By: Melissa Canellis

Technology

Over the past few years, restaurants have been in a race to position themselves at the forefront of digital transformation. Everyone’s goal is to determine how best to leverage technology to deliver personalized marketing at scale with the aim to boost CLV and drive ROI.  

However, achieving this is no small feat. Customer behaviors, preferences, and interests are in constant flux, necessitating a dynamic approach to data management.  

That’s why we’re excited to shine a spotlight on this month’s featured partner. 

Partner Spotlight: Braze 

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. 

The Power of Real-Time Data Integration 

The Braze + PAR Punchh bidirectional integration automates the flow of data within your tech stack enabling real-time messaging and the seamless gifting of rewards. Your marketing efforts keep relevant and personalized, and your guests stay excited and engaged with your brand. 

Benefits of the Braze + PAR Punchh Collaboration 

Here are the top benefits to help you move beyond mass discounts and generic offers:  

Capitalize on a Robust Bidirectional Integration 

Easily work from a seamless data flow between the two systems that delivers a better brand experience for your customers. PAR Punchh collects a range of loyalty data—from initial sign-up channel to guests’ favorite locations, orders, day of the week to visit, and so much more—and you action it in Braze by leveraging it in tandem with social media interest, income level, demographic data, and more.  

Realize Real-time Customer Engagement 

Data is set up to trigger in real time from PAR Punchh to Braze, so you can immediately capitalize on customer interactions without missing any opportunities. Moreover, it generates a smooth data flow, so you have a constant feedback loop that optimizes your loyalty strategies over time and keeps your customer profiles current. 

Harness Detailed Audience Insights 

Leverage Braze custom segments to build dynamic audiences that include loyalty and transactional-based data. This helps ensure that your marketing efforts are continually aligned with the latest changes in your customers’ preferences, behaviors, and interests, allowing you to deliver offers that show you value them. 

Incorporate Strategic Incentives at Key Touchpoints 

Boost guest retention by seamlessly embedding incentives at pivotal moments in your customer’s journey. Recognize which interactions require more attention (e.g., abandoned carts or engagement with dissatisfied customers), and strategically allocate incentives to encourage repeat business. Plus, give all your retention tactics a boost, as this integration allows you to more easily identify guests across a range of checkpoints and engage them before they lapse. 

Braze + PAR Punchh Case Study: Jack in the Box

Jack in the Box, a leading QSR with over 2,200 U.S. locations, has been a digital transformation leader with about 90% of their guests choosing the convenience of drive-thru and takeout. The strategic Braze and PAR Punchh partnership helps the Jack in the Box marketing team to streamline their operations and deliver exceptional, tailored experiences to their customers. By leveraging the strengths of both platforms, Jack in the Box aims to continually elevate their marketing strategy. Check out their complete case study in the Future of Customer Engagement Guide. 

Maximize Your Loyalty Program and Marketing Efforts

Restaurant customers’ busy lives mean they’re often tied to their phones and short on time. They crave personalized messages and offers that make them feel valued and understood, leading them to easily take action so they can get on with their day. The innovative bidirectional integration between Braze and PAR Punchh empowers you to deliver highly contextualized messages and offers at scale.  

Ready to learn more about how the Braze and PAR Punchh bidirectional integration can transform your restaurant’s approach to driving sales and building lasting customer loyalty? Download the Guide today! 


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