The busy holiday season is upon us. People are on the go, meeting friends, dashing into stores — getting tired, getting hungry, and looking for a deal to satisfy their appetite and help them re-energize.
The QSR brands that have a modern loyalty program in place are just the people who can help. To meet the growing demand of customers looking to dine out during the holidays or who are supplementing their holiday meals with prepared foods, more and more restaurants are remaining open during the season and delivering targeted offers to meet changing consumers’ needs.
According to the National Restaurant Association’s (NRA) 2019 State of the Industry report, approximately 75 percent of consumers feel dining out with family and friends is a better use of their leisure time than cooking and cleaning up. Additionally, 43 percent of adults indicated they are more likely now than two years ago to incorporate restaurant-prepared items such as a main dish, side or dessert into their holiday home-cooked meals.
Optimize around the holidays with targeted offers
Brands have a growing opportunity to deliver valuable promotions that drive visits and increase spend. This is particularly true during the months of November and December that have been found to produce 72 percent of the top 25 highest sales days for restaurants, according to Google and Numerator research.
Special holidays mean more customers engaged on their phones during these prime shopping days. According to Google findings, mobile searches for “best deals” have grown by over 90 percent in the past two years, indicating QSRs will have many moments to get in front of their customers during the holidays.
Many QSRs understand the importance of seizing these opportunities as a way to encourage 1-2 additional visits per month, which can mean the difference between flat sales and important end-of-the-year growth.
Punchh platform delivers omnichannel personalization at scale
Punchh has been helping our clients take a data-driven approach to customer segmentation and the delivery of targeted campaigns around the recent holidays. Brands are relying on our platform and powerful engine to maximize their omnichannel marketing to reach their customers with the right offer, at the right time, and over the right channels.
Check out these recent campaign numbers for November and December:
- On Cyber Monday, approx. 52 million guests (around 17 percent of the U.S. population) were targeted on a single day
- In November, the Punchh platform was used to deliver 4,361 customized campaigns targeting 499 million guests, with 205 million emails and 67 million push notifications sent
- 50 percent of the campaigns were executed under one minute, 78 percent were executed under 10 minutes, and 95 percent under one hour
With Punchh, the holidays are happy and rewarding for our clients. Through sophisticated segmentation, brands are succeeding in engaging their guests and driving growth by leveraging our robust loyalty and marketing automation platform. Learn more about the Punchh platform here.