Omnichannel Marketing is Key To Driving Sales

Tuesday, April 23, 2019

Today consumers can engage with their favorite brands anytime, whether they’re at the pump, making an in-store purchase, checking their email, or redeeming a coupon with their mobile app.

Convenience store brands, for all intents and purposes, are omnipresent. Did you know that omnichannel shoppers have 30% higher lifetime value than those who shop using only one channel? (Google)

So, as an omnichannel marketer soon to head into the next decade, you need to meet your customers where they are, in-person and online, with more consistent and personalized brand experiences across-the-board, at every single touchpoint. 87% of brands agree that an omnichannel marketing strategy is critical or very important to their success. (ResearchLive)

To increase traffic and build customer loyalty, start with a firm understanding of your customers, their preferences and what drives their behavior. With these insights, you can establish a brand presence across key marketing channels so you don’t miss out on any opportunities to connect with both loyal and new customers.

The Punchh Solution

Punchh helps you engage  any customer anytime, any place, across any channel with seamless omnichannel customer engagement via mobile, web, POS, kiosk, wallet (Apple Pay, Google Pay), email, SMS, and chatbot. In addition, Punchh offers comprehensive support for customer interactions including loyalty, referrals, ordering, payments, surveys/feedback/sharing, games, and more.

Contact us today to learn how Punchh’s marketing platform will set your omnichannel marketing initiatives into motion and keep results rolling in. You can also download our ‘Top 5 Customer Experience Trends for Convenience Stores’ resource to get up to date on other industry trends.


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