Capriotti’s Sandwich Shop began offering customers one free sandwich for tweeting a Pokémon they’ve caught at the sandwich establishment.
“We have a mobile app with a loyalty program, so we can award a free sandwich through the app if someone tweets about the promotion,” explains owner and president Jason Smylie.
Not only does this encourage people to go into the restaurant and buy a sandwich, but it also advertises the Capriotti brand, promotes the “Capaddicts” app, and enrolls future customers into the loyalty program to redeem the sandwich. “Hopefully that gives them a reason to return, with a friend,” Smylie explains.
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