Punchh Launches Big Data Customer Segmentation


Monday, October 21, 2013
Sastry Penumarthy

We love the food business, but there’s something else we love just as much – building cutting-edge software.

There’s much buzz around big data everywhere. But the big problem is that until now, big data analytics has mostly been about tools for large companies with big budgets. We are making big data just work for brick and mortar businesses, without requiring them to be IT savvy or data scientists.

Last week we announced a new product for Big Data Customer SegmentationTM. With this new capability, restaurants can not only get a deep understanding of their customers through demographics, frequency, spend, orders, social media reviews, and referrals but can also create and target micro-segments, based on ordered items SKU/PLU, spend, and other demographic and behavioral characteristics.

Within minutes, a restaurant CMO can drill down into store or customer-level insights, create micro-segments of their customers, and target them directly on their smartphones with personalized offers. For example, he/she can quickly identify which of the customers order a turkey avocado sandwich, and send them an offer for adding potato chips.

Punchh - Customer Segmentation

 

For more information, please visit https://punchh.com. Schedule a demo with us at https://punchh.com/contact-us.

 


Leave a comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Looking for support?

Punchh, Inc.

1875 S. Grant Road, Suite 810
San Mateo, CA 94402
United States

Punchh, Inc.

815 Brazos St., Suite 410
Austin, TX 78701
United States

Punchh Tech India PVT. LTD.

3rd Floor, Sanghi Building,
Paanch Batti, M.I. Road,
Jaipur 302001, India

Looking for information?

Call us at 650-781-7100 or E-mail us at contact@punchh.com