Let's look at an example: Jane logs into Punchh with Facebook. Jane then eats at Pizzeria Inc., her favorite pizzeria. As she's headed home, she runs into Dave and Jane tells Dave about Pizzeria, Inc. Dave vows to check out this great new pizza joint and happens to visit the next day. Dave logs in to Punchh using Facebook and punchh's his purchase of a pizza slice at Pizzeria Inc. Because we know that Dave and Jane are friends on Facebook, we automatically ask Dave if Jane recommended Pizzeria Inc. to him. If Dave says yes, Jane gets a free referral Punchh!
You now have a way to get rewarded for something you already do - tell your friends about where to eat!
FAQ for businesses
We believe that food is social and that word-of-mouth is the key mechanism for restaurants to acquire customers. Our patent-pending inside-out marketing approach harnesses, incentivizes and measures the word-of-mouth to deliver 4X the engagement (compared to traditional loyalty programs) at 1/4 the cost.
Punchh gets you a referral and loyalty program that you can actually use and measure. We deliver 4x the returns of regular loyalty programs at 1/4th the cost. We drive more customers to your store by harnessing the power of social networks and referrals, the only way to ensure that you get more people in your restaurant. With Punchh, you can track and analyze in real-time how your loyalty program is behaving and how your customers are responding to you. Punchh provides measurable metrics to help improve your business. You can also custom design marketing campaigns and collect valuable feedback from your customers through Punchh. Contact us for more details and for case studies.
You can sign your business up here.
You can also design every aspect of the look and feel of the loyalty program from your own 'Punchh Card' with your company logo to the design of the 'Punchh hole' to the design of the facebook story that goes out when a customer chooses to tell her friends about your restaurant. We work with in-house marketing divisions to design collateral and can be as involved or separate from the process as you choose.
Punchh drives and measures the word-of-mouth to put more butts in seats. By awarding free Punchh's to people who recommend your restaurant to their friends, we reward people for their recommendations and provide restaurants with a valuable, innovative mechanism to encourage and measure these word of mouth recommendations. All you have to do is focus on your core competency of making delicious food and leave the rest to us!
All of our programs are measurable and trackable on a real-time basis. We provide a website where you can log in to view your top customers, track engagement, measure the return of the loyalty program and test different scenarios. You can also design custom marketing messages and campaigns to reach out to your customers.
At the end of every Punchh, we ask your customers to describe their experience at your restaurant. You will have access to what your customers say about you and will also be able to reward loyal customers and fix 'bad' experiences.
For example, for a given campaign, you can collect actual customer feedback and reviews and post those 'live' to your Facebook wall. You can also tweet these. This gives your valuable ammunition against other so called "unbiased" review sites.
Contact us for additional details and case studies.